According to the Center for Exhibition Industry Research, 86% of Exhibitors attend trade shows to generate new leads, yet 79% of show-generated leads are not followed up. No doubt, lead follow-up is resource consuming. Nevertheless, if new leads are the intention of exhibiting for the overwhelming majority of exhibitors, failure to follow-up flies in the face of their stated objectives and is bad for business.

YOU CAN create influential touchpoints with your leads by deploying Follow-up Campaigns written and produced by Tradeshow Toolbox. For $895.00, our basic follow-up campaign includes a professionally personalized email template with your supplied message and graphics; three timely drops for up-to-50 leads; and metrics to lend insight into your respondents' interaction. You also receive a Constant Contact® account FREE for 60-days, list management assistance, dynamic template updating, copy editing and content guidance (restrictions apply, please call for details). Other follow-up plans will keep you in touch with your prospects year round. You never need to leave another lead on the table.