Start Here
If you are like many prospective Toolbox inquirers, you have probably been referred to us by an exhibit house such as Skyline Displays. Thank you for considering our contribution to your marketing endeavors. Following is a typical discovery work flow.
Our preliminary introduction usually includes a few basic questions regarding your exhibit plans and pending structural considerations, show date and which exhibit house you are working with. A complimentary discovery call is usually scheduled for a later date during our introductory call.
During our scheduled complimentary discovery call, we'll dig deeper into your company and its offering(s), often times considering present competitive messaging and your competitive distinctions.
Our preliminary review of your competitors and their offerings usually provides a foundation for a follow-up discussion where suggestions for messaging and graphics are considered.
Preliminary recommendations are considered and discussed, accompanied by request with a thumbnail graphic illustration defining details of our recommended design ($595 charge, credited toward production costs).
Consider these questions...
What motivates your prospect to consider offerings like yours?
People buy on beliefs, then justify with facts. What do your prospects believe?
What are your competitors offering that may be perceived as similar to yours? It is difficult to be distinctive if you approach your prospect with
white-noise messaging.
Instead of describing your offering, can you describe the meaning of your offering?
What big-picture deliverable results from your prospects' relationship with you?
How do your prospects perceive your company's position in the marketplace? There are probably other companies in your industry. Do you and they look the same?
Here's what we'll need to know when you call...
We are eager to assist you with your trade show marketing efforts. To make the best use of your time and ours, it is helpful to understand several preliminary considerations when we begin our discussions. Some of these items are quite simple: When is your show? Where is the venue? What company will be providing or producing the structure? Who is your representative? How big of an exhibit are you considering? What sort of budget are you working with?
Other considerations are not so simple and are probably among your motivations to call us: What is your overarching message? What will your graphic content feature? How will you design your exhibit structure to best present your company and its offerings? How will you distinguish yourself from your competitors. How will you measure results?
These questions are more circular in reference and finding a starting point can sometimes be a challenge. We can help you navigate these unknowns and facilitate a smooth transition from the undiscovered to the decidedly influential.
