Design is vital, as long as it is invisible.

Show Handouts & Brochure Design

It has been said that the best design is invisible.

What does this mean? Quite simply, design does not get in the way of communication. Hence, when effective communication is your priority, your graphic design is subordinate to the thrust of your message.

This truth has far-reaching implications. Design now has a place to begin and a goal to achieve. You now know where the finish line is. Your only challenge is that of running the race.

For trade show purposes, your booth design and that of your supporting collateral materials, will likely benefit from a certain cohesion to one another. That is, your collateral content may best begin with visual cues taken from your exhibit design. And because your exhibit design is thoughtfully focused on enticement and the qualification of your prospect, your collateral can easily pick-up and elaborate on the theme of your exhibiting message.

Consider some of the Show Handouts & Brochure Design you’ll find throughout the Toolbox site. In every case, each show handout or brochure extends the story begun with the exhibit design.

For your prospect, this is important. After the show, your collateral presence serves to remind your reader of your meeting and your distinctions, thereby increasing the likelihood of further contact.

ANIMATION & VIDEO

As important as your printed support collateral may be, some capabilities can be better communicated with animation and video. A story that may take several minutes to tell is often a story that can be communicated in seconds with video – an influential consideration when time is of the essence.

An exhibit design that accommodates a monitor affords opportunities for demos, the looping of exemplary information and details about your offering that are otherwise too abundant to be practical as part of your exhibit graphics presentation. It is important to note, however, that even a fairly large monitor still requires your prospects’ close proximity to be of value. Thus, video or animation are supplements to your graphics and messaging, not a replacement.

Competitive Analysis | Content Planning & Creative | Graphic Design | Production | Promotion & Followup