SHOW HANDOUTS
A common mistake in exhibit design is the attempt to
include too much information. Your exhibit works best when optimized to entice and qualify your prospects. Save the details for your show handout. Here, you can elaborate on the positioning you have set forth in your exhibit graphics and header copy. Further, a matching show handout reinforces your prospects' retention of key distinctions between you and your competitors after your show has closed.
 
DIRECT MAIL
A well targeted mailer
that communicates an
engaging message can
improve qualified booth traffic by up to 15%.
BROCHURES
Sometimes you need
more than a brief hand-
out to tell your story.
Leverage your graphics
for best results
TRADE ADS
Most shows offer special
show-guide ad rates to
participating exhibitors.
Pre-qualify prospects
with an inviting ad.
Perhaps the most effective means
of establishing an influential identity
is that of conveying a credible
compassion for the things important
to your prospects. Your exhibit and
collateral should present a cohesive
picture of meaningful insight.

 

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