SHOW HANDOUTS
A common mistake in exhibit design is the attempt to
include too much information. Your exhibit works best
when optimized to entice and qualify your prospects.
Save the details for your show handout. Here, you can
elaborate on the positioning you have set forth in your
exhibit graphics and header copy. Further, a matching
show handout reinforces your prospects' retention of
key distinctions between you and your competitors
after your show has closed.
