Your show begins before your show begins.

Much like the design of a great booth projects your message long before your prospect arrives in front of your exhibit, so too should you plan to reach out to your prospects prior to your show.

Whether you announce your show events on your web site, promote through an email campaign or by direct mail, your prospects will likely plan who they will see at your show in advance for their visit. According to Exhibitor Magazine, nearly 70% of show visitors arrive on the show floor with a planned agenda. It is vital that you are part of your prospects’ planned visit.

A follow-up plan is just as important. Again, according to Exhibitor Magazine, an amazing 53% of exhibitors fail to track their leads as they progress through the sales cycle. Since 68% of exhibitors say that lead generation is their top priority in doing trade shows (2010 Unisfair Marketing Survey), the lack of follow-up seems counter intuitive. Indeed, some statistics show that 79% of your leads will vanish if you do not follow-up.

Tradeshow Toolbox^® will help ensure your best ROI by developing and facilitating influential pre-show and post-show campaigns. There is little point to doing trade shows if you fail to convert leads into sales. Make the most of your trade show marketing program by reaching out and following up.

Competitive Analysis | Content Planning & Creative | Graphic Design | Production | Promotion & Followup